Reach more than one town
A business in Mount Pleasant can reasonably draw customers from Alma, Clare and Shepherd. Its website, listings and advertising should say so plainly.
CENTRAL MICHIGAN
Technology and Marketing Services for Central Michigan Businesses
Central Michigan generally means the country along US-127 from Gratiot County north through Mount Pleasant to Clare and Harrison, with US-10 running east to Midland and west toward Farwell and Evart. Businesses along these corridors share customers, employees and media, and many serve several counties from a single location.
LOCAL PRIORITIES
Serving customers along the corridor
Where the Mid Michigan page looks at the region as a whole, this one is about the practical business of operating across several towns at once.
Coordinate across locations
Second locations and mobile crews multiply scheduling, inventory and reporting problems. Shared systems keep everyone working from the same information.
Recruit as well as sell
Hiring is a constant concern for regional employers. Careers content, video and targeted advertising help with that as much as with sales.
CENTRAL MICHIGAN
A shared labour and media market
People in this part of the state commonly live in one county and work in another. Radio, outdoor advertising and community publications cross county lines in the same way, which makes corridor-wide campaigns practical and reasonably efficient.
Central Michigan University gives the area its name and much of its seasonal rhythm. Agriculture, healthcare, manufacturing and the trades supply the rest of the economy.
ALONG THE CORRIDOR
SERVICES
What QDCD does
The same services are available throughout our service area. Each link goes to the full description.
Business Technology
CRM, cloud, data, Microsoft 365 and application support, planned as one picture.
Learn moreAutomation & Integration
Connect the software you already use and take repetitive steps out of daily work.
Learn moreWebsites & Ecommerce
Websites and online stores built to be found, understood and acted on.
Learn moreSEO & Local Search
Google Business Profile, local listings and the site work behind search visibility.
Learn moreMarketing & Advertising
Search, social, email and traditional media planned around one budget.
Learn morePhoto, Video & Brand
Real images of your people and work, and a consistent identity to carry them.
Learn more
INDUSTRIES
Sectors we most often work with here
FAQ
Questions about working with QDCD in Central Michigan
What area does QDCD mean by Central Michigan?
Broadly, the US-127 corridor through Gratiot, Isabella and Clare counties, and the US-10 corridor running east and west from Clare. It overlaps heavily with what we call Mid Michigan.
Can QDCD help a business with more than one location?
Yes. Multi-location work usually involves a separate Google Business Profile and page for each site, shared CRM and scheduling systems and reporting that can be viewed by location or in total.
Do campaigns need to be planned county by county?
Not usually. Media and customers cross county lines here, so we plan around drive time and audience and report results by location where that is useful.
